Violent In-game Ads more memorable?

A team of European and U.S. researchers found ads displayed along with violent scenes to be more memorable to players than those shown with nonviolent content, even though players spent less time looking at them. The results are contrary to expectations stemming from research on television, where violence has been shown to decrease attention to advertisements. Developing a better understanding of the way advertising works in games could help game companies enhance their advertising strategies. Source

Imo ingame advertisment is game content that is profit (money,money) orientated and not matter (great immersive game) orientated . Hence they suck no matter if they are violent or not.

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Filtertyp (Polignostix)